08 May 2014
Like Ferrari, Moët and Chandon, and Harrods, everyone recognizes the Armani brand. Established in 1975, the Armani brand quickly rose to prominence with Giorgio Armani becoming tailor to the stars dressing everyone from David Beckham, Princess Diana, Lady Gaga and even Batman (he designed suits for Christian Bale’s Batman alter-ego Bruce Wayne)!
Even as he approaches his 80th birthday, Giorgio Armani continues to take an active design role at Armani, making all key style decisions to ensure all aspects of the Armani brand measures up to his unique vision.
When quizzed on his inspiration, Armani often cites his mother’s words of wisdom- ‘If you want to create beauty, do only what is necessary, and no more’- the essence of which can clearly be seen in the current Emporio Armani glasses collection.
The Armani 9596 sees Armani satisfying his maternal muse with straight metallic lines, squared lenses, and sparing embellishment making for an assuredly masculine design that finds style in simplicity. Likewise, the Armani 9679 employs restraint in order to deliver understated sophistication backed by Armani’s hulking fashion credentials. Prices online at £115*
At the other end of the design spectrum, the flowing curves and oversized lenses of the Armani 9672, shows Armani’s mastery of feminine style. Though worlds apart from his masculine designs, the Armani 9672 demonstrates the same understanding of simplicity that is common to all Armani’s creations. Prices online at £115*
Simplicity might be Giorgio Armani’s calling card, but that’s not to say Armani doesn’t do glamour. The Armani 9648 and Armani 9651 frames proudly broadcast their designer stock with instantly-recognisable Armani branding at the temples - after all, you don’t become Italy’s and the world’s foremost fashion brand by shying away from the limelight! Prices online at £115*
Browse the Armani range now at TescoOpticians.com!
*Price includes 1.5 index scratch resistant single vision lenses. Subject to availability