07 March 2014
After covering street style for Tesco Opticians at London Fashion Week, I hopped it straight over to London’s first ever optical only show – the aptly named 100% Optical. Hosted at ExCeL London, 100% Optical launched with a fabulous party, with The Libertines’ drummer Gary Powell taking to the decks. I was privileged to be 100% Optical and Tesco Opticians official event blogger and here I bring you my exclusive run down of the three days.
So, what did I discover?
Even being the glasses-fanatic I am, I was amazed at what I saw! There were so many exciting European brands on show that aren’t currently available on the UK market. It was great to see them showcased in London and take some inspiration from them. I spoke to various brands and it’s great to see other countries, such as Italy, Spain and France, leading the way in developing fantastic, fashion-forward frames that would work well amongst British style.
A key trend I noticed amongst all the specs on show was the rounded frame, showing that the retro look is still going strong. This is a trend I noticed at London Fashion Week too, so it’s safe to say it’s a fashionista’s favourite for the season ahead. If you want to find something similar, then Tesco Optician’s Retro 54 range is perfect – especially the Retro10, which is one of my favourites.
Another key SS’14 trend I fell in love with was mirrored lenses – really futuristic and gives a real chic, minimalistic look to sunglasses - perfect for those who want to make a real fashion statement! For those who don’t quite fancy such a distinctive look, Tesco Opticians do a great selection of sunglasses from some of the UK’s leading brands including Carrera, Kangol, Dunlop and Lipsy at really great prices. Whether you prefer a traditional mirrored aviator style or more of a 60’s circle frame, there’s something to suit everybody’s style!
In addition to all the brands showcasing their collections, I hosted a dedicated fashion hub where we held catwalk shows each day where, naturally, the frames were the star of the show. We wanted to shout about how easy it is to match a pair of specs with whatever your style is so we covered catwalk trends such as ‘Typically English’, ‘Florals’ and ‘Modern 60’s’ and had stunning models rock both the specs and the style.
Other highlights included Hugo Taylor, of Made in Chelsea fame, launching his own eyewear collection – he even strutted down the catwalk himself modelling frames from his range. We also had beauty brow brand, HD Brows, on hand to offer advice and tips on how to wear your eye-make up and enhance your eyebrows with your glasses – such an important part of being a specs wearer! A good tip I learnt was to buy a strong magnified mirror so that you can easily put make-up on around your eyes whilst not wearing your specs. Sounds simple, but I think something all us glasses wearers struggle with!
Overall, the show was a resounding success and I’m already looking forward to next year! 100% Optical attracted over 5,000 visitors, all of whom were hunting out the next must-have frames and taking a wealth of inspiration away with them – I know I certainly did.